Buying Guide

About Diamond in the Rough

Diamond in the Rough is the world’s leading natural, rough diamond jewelry brand. Inspired by the unique design of each rough diamond, we redefine perceptions of diamond jewelry by showcasing the inherent beauty of these gemstones in their untouched form.

Recognizing the demand for unique engagement rings and wedding bands, we created a bridal collection in 2009. Each piece is as one of a kind as the bride-to-be and is the answer for women who yearn to stand out from the crowd. The full collection is available exclusively through our website, which was re-launched in 2012 to assure your experience with us is as memorable as the moment you propose.

Embraced by trend setters and the press

Celebrities and style innovators including Hilary Swank, Jennifer Lopez, Demi Moore, Alicia Keys and Rihanna have chosen Diamond in the Rough pieces for red carpet and editorial appearances. The jewels have also graced the pages of leading fashion, lifestyle, and bridal magazines including W, Elle, Harper’s Bazaar, Martha Stewart Weddings, Brides, Elite Traveler, Town & Country, and Robb Report.

Our unrelenting passion

Our love for natural rough diamonds and desire to help set every woman apart is the driving factor behind all we do. In a world of indistinguishable diamond rings, Diamond in the Rough strives to create pieces that are truly one of a kind and original. Our team is comprised of everyone from industry veterans and seasoned artisans to digital mavens and fashion enthusiasts. Our passion for our product and what it says about the person wearing it is what motivates us each day to continue to cross boundaries and challenge perceptions of diamond jewelry.

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